Rachel is a proactive and energetic leader with proven success in performance-based marketing campaigns, long-term client relationships, and operational re-alignment. As a data-driven professional, her strategies leverage target audience analysis, competitive research, and continuous campaign testing. Rachel excels in high-pressure environments and motivates her team members to work toward positions of increased responsibilities.
As chief operating officer of Marketsmith Inc., Rachel has helped the agency not only survive but thrive over the course of the pandemic. Her ability to quickly strategize and implement new procedures internally and in collaboration with clients has led to an increase of both organic and new business this past year. Among the many global, national, and regional brands Rachel helps lead at Marketsmith, she is particularly proud of the work the agency has done for the State of New Jersey promoting services for those suffering from addiction and driving voter registration, among other efforts.
Prior to joining Marketsmith, Rachel led client relationship, marketing strategy, and media subject matter experts Sigma Group, Sparkroom, and Digital Media Solutions, where she continually honed her ability to turn insights into business growth. Rachel is a noted industry speaker and has appeared on many podcasts. Rachel was recognized as a 2018 Woman Leader in Business in the Sales Lead Management Association’s annual honors list, among other awards.
Rachel lives with her husband and two children in Bergen County, New Jersey, where she is heavily involved in volunteer projects through her local temple. Rachel shares the Marketsmith commitment to greater inclusion and better outcomes for her colleagues, her clients, and all members of her community.