Bernardine Wu is the founder and CEO of FitForCommerce, a digital consultancy which resulted from her many years of operational and strategic success on Wall Street in helping businesses accelerate growth through digital. She has held executive positions at Venda, OptiMark, Jefferies, Salomon Brothers, and Accenture. Bernardine also founded SiteAcuity, LinkedUp Now, Women Ecommerce Executives, and The Innovation Office. She has served on the NRF Shop.org Board and currently serves on the NRF Digital Council and is the Chair Emerita for Women of Dartmouth. Bernardine graduated from Dartmouth College and now lives in Short Hills, NJ with her two children.